Selling a home from November to January isn’t at the top of anyone’s holiday wish list. But a last-minute job transfer or the desire to get kids moved and settled mid-school year sometimes necessitates just that. While the mere thought of selling your home during the winter months may bring out your inner Scrooge, it has some distinct advantages.
Because some buyers take their homes off the market during the holidays, and others delay listing until spring, you won’t have to compete with dozens of other homes just like yours to get buyers’ attention. Reduced inventory means more buyers checking out your home.
Another pro is that anyone who takes time out of their hectic holiday schedule to go on showing appointments is probably serious about buying. Perhaps they are buying a home now for tax purposes or are relocating to start a new job in the new year. But whatever the reason, as a general rule, buyers who are on the hunt for a home during the holidays are motivated and ready to buy.
So how do you sell your house while decking the halls—without losing your holiday spirit? I give my clients a few tips that help keep the holidays merry and bright while maximizing their home’s potential.
Keep Décor Simple
Tasteful decorations and a minimum of clutter allow buyers to see their own families celebrating the holidays in your home next year. Think about your home’s best feature, and highlight it. Dangle mistletoe in a graceful arched doorway, or display your menorah on the ledge of a bay window.
Use Lighting for Emphasis
Keep lighting simple, and use it to highlight unique and interesting parts of your home’s landscaping. Twinkling white string lights can make any home entry sparkle during the holidays, or draw attention to your beautiful live oaks.
Don’t Hide Gifts in the Closet
Buyers always open up and look in closets. The fewer hanging clothes, luggage or random objects tucked away, the better. Get a storage unit, or ask family or neighbors for a corner in their closet or garage.
Consider Hiring Help
The holiday season is hectic enough without having to spend time keeping your home immaculate for showings. One solution—hire help. Most national cleaning services offer short-term cleaning options.
When I’m working with sellers over the holidays, I stress the importance of staying flexible with showings while still blocking off a few dates that will allow them to enjoy their home and celebrate the season with friends and family.
Above all, I tell my clients to relax. My team and I are there to help make the entire selling process run smoothly from listing to close. It’s really can be “the most wonderful time of the year”—to sell your home!